Why People Think the Labubu Doll Is Evil (And Why It’s Just a Toy)

Is the Labubu Doll Really Evil, or Just Misunderstood? 

It’s cute. It’s strange. It’s everywhere. The Labubu doll has taken over TikTok, collector groups, and now the minds of confused parents and curious teens. Some say it’s just a harmless designer toy. Others? They claim it looks downright evil.

So, what’s the truth? Let’s unpack why this wide-eyed, toothy character has gone from a collectible figure to the center of internet rumors.

What Is the Labubu Doll, Really?

Labubu is part of a toy series made by Pop Mart, a Chinese company known for producing blind-box designer figurines. Labubu was created by Belgian-Hong Kong artist Kasing Lung, who describes it as a mischievous woodland creature not a demon, not a ghost, just a fantasy-inspired monster with charm.

The doll's appearance is intentional:

• Big glassy eyes
• Sharp little teeth
• Wild hair and a sly smile

It’s meant to be odd, not evil.

Why People Think It's Creepy

The problem? Its look hits a strange balance between cute and unsettling and the internet knows how to run wild with that.

On platforms like TikTok, people have started calling Labubu:

• “Possessed”
• “Haunted”
• “Demonic”
• “Cousin of Annabelle”

Some videos even add eerie music, flashing lights, or fake horror effects to make Labubu appear like it’s moving on its own. These are staged, of course but it’s enough to make casual viewers wonder.

TikTok’s Role in the "Evil Labubu" Trend

TikTok thrives on trends that blend humor with fear. The #Labubu hashtag has millions of views, many featuring people reacting to the doll with fear, confusion, or sarcasm.

Some videos show people “throwing it out”
Others act like it’s watching them
A few even fake paranormal moments

But at its core, this is social media storytelling not reality. The “evil Labubu” label is more performance than truth.

What the Artist and Company Say

Neither Pop Mart nor artist Kasing Lung has ever linked Labubu to anything supernatural. In fact, the character is part of a whimsical fantasy world filled with other creatures most of them cute or mysterious in their own way.

Pop Mart markets Labubu with tags like:

• “Creative Design”
• “Emotional Collectible”
• “Designer Vinyl Toy”

In 2024 alone, Pop Mart’s plush toy sales rose by 1,200%, and Labubu led the charge not because of horror, but because of hype.

Is There Any Real Story Behind It?

No haunted backstory.
No banned history.
No spiritual connection.

What people are reacting to is a combination of design and imagination. The big teeth, glassy eyes, and unexpected grin create a look that’s open to interpretation and TikTok gives those reactions a megaphone.

Just like how people once thought Furby was watching them, or that Huggy Wuggy was whispering at night Labubu is now part of the same playful paranoia.

So, Is It Safe for Kids?

Yes — Labubu is a collectible toy.
It doesn’t talk. It doesn’t move. It doesn’t carry any electronic functions or weird messages.

Still, it may not appeal to every child. Some kids (and adults) are simply uncomfortable with toys that look strange. That doesn’t make it unsafe just subjective.

What Makes It So Popular, Then?

• Blind-box thrill: You don’t know which version you’ll get until you open it.
• Rare editions: Secret versions resell for hundreds of dollars.
• Celebrity exposure: Pop stars like Lisa from BLACKPINK and even David Beckham have been seen with Labubu charms.
• Viral power: Internet trends make even odd toys feel special.

Labubu isn’t haunted it’s just hyped.

A Toy, Not a Curse

When toys go viral, they carry our stories fears, jokes, nostalgia. Labubu became “evil” not because it actually is, but because the internet loves a mystery. The truth? It’s a smartly designed toy with a unique face and a fandom that’s growing every day.

It might look strange to some, but for collectors and fans, it’s just another character in a world of imagination not a warning from the underworld.